The Art of Watch-Making in Switzerland

One thing I've learned during my MBA so far is how seriously the Swiss take their watch-making tradition.  We've had no fewer than 4 cases or projects related to watches, and you can't walk farther than 50m anywhere in town without passing a watch advertisement.  The most famous brands include Swatch, Patek Phillipe, and Hublot, and have all been topics covered in class.

The funniest example of the passion the Swiss have for their watches was in the Geneva airport at baggage claim.  Everywhere you looked, every time you turned around, there was a new watch advertisement bearing down on you, eschewing you to spend thousands of dollars on a timepiece that admirably keeps the time but also gives you that air of sophistication that can only be found in Swiss craftmanship.